Targeting Excellence's vision is "to unite agribusinesses, production systems, and institutions of higher education in a common cause – to ensure the world’s food supply by providing scholarships for students committed to food animal agriculture." The mission of the organization is "To sponsor events that bring together professional leaders of agricultural businesses, production systems, and institutions of higher education – with students – for the purpose of building personal relationships, exchanging ideas, and improving communications, while raising funds for scholarships." The organization was founded in 2013 and is a recognized non-profit organization by the IRS.

Additionally, the Targeting Excellence events serve a purpose other than just raising scholarship funds. The events create an environment where students can learn more about career opportunities in food animal production and spend face-to-face time with leaders of our industry. Attracting the brightest and most motivated students, allowing them to have face-to-face time with future employers, and allowing them to graduate without a heavy debt load will not only be good for the students, but will also make our future industry stronger. More face-to-face time among the leaders of agribusiness, production systems and agricultural colleges can also lead to new alliances to ensure the survival of our industry.

Targeting Excellence has set a goal in 2016 to raise $165,000 in scholarship funds that will be awarded to students in 2017. Committees comprised of individuals from food production systems, allied industries and university professors are volunteering their time and resources to raise these funds from national and regional sponsors. In keeping with our mission these committees are also actively planning events in 2016 for Iowa, Minnesota, North Carolina, Ohio, and Pennsylvania that will allow students and industry leaders the opportunity to meet and network.

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