2017 Sponsor Spotlight: Micronutrients
Micronutrients is a 2017 Targeting Excellence Gold Sponsor and has been a Targeting Excellence partner since 2016.
Micronutrients is the market leader for hydroxy trace minerals, which are marketed under the global brand name IntelliBond. Hydroxy trace minerals are specialty trace minerals that, due to their unique chemical structure improve stability of premixes and feed and improve bioavailability in the animal compared to inorganic trace minerals. Higher bioavailability under specific conditions leads to increased animal performance as well as environmental benefits.
James Usry, Director of Swine Business for Micronutrients, took a few minutes to discuss why his company is committed to supporting Targeting Excellence.
Why do you feel it is important to support an organization like Targeting Excellence?
Usry: A very real challenge for our animal agriculture industry is the scarcity of young talent choosing to enter this field of study. Targeting Excellence, and organizations like it, develop scholarships and programs that foster interest and expose students to fulfilling and successful careers in animal production and animal science. Micronutrients is proud to support Targeting Excellence because we feel we are investing in the success of students who will one day contribute to our important industry.
What has pleased you most about working with Targeting Excellence?
Usry: The aspect of Targeting Excellence that stands out to Micronutrients is the ability for our team to simultaneously entertain customers on the shooting range while supporting deserving students by contributing to scholarships. We appreciate the present and future benefits made possible by this teamwork.
What else do you think Targeting Excellence should be doing in order to fulfill our mission?
Usry: To expand the reach and influence of this program, the Micronutrients team would suggest that Targeting Excellence focus on having a larger presence in agricultural colleges. Seminars introducing the industry overall as well as opportunities open to students through this organization would be excellent activities to aid the organization in fulfilling its mission.
Thank you Micronutrients for helping SUPPORT Students in Food Animal AGRICULTURE!
Targeting Excellence has set a goal in 2017 to raise $225,000 in scholarship funds that will be awarded to students in 2018. Committees comprised of individuals from food production systems, allied industries and university professors are volunteering their time and resources to raise these funds from national and regional sponsors. In keeping with our mission these committees are also actively planning events in 2017 for Indiana, Iowa, Minnesota, North Carolina, Ohio, Pennsylvania, and Wisconsin that will allow students and industry leaders the opportunity to meet and network. Targeting Excellence hopes to see you at one or more of these events this year. Learn more about sponsor opportunities available through Targeting Excellence and either register as a sponsor or give a personal donation today.